Andrea has more than 15 years of experience in various mass consumer industries, including food, personal care, and fashion, with a special emphasis on marketing and trade marketing.
She has led the generation and execution of strategies aimed at stimulating demand, building brand, and strengthening the connection with the consumer, always with a focus on results and sustainable value creation.
Throughout her career, she has managed processes of introduction and positioning of international brands in local markets, demonstrating solid managerial, leadership, communication, and teamwork skills.
She is an Administrative Engineer with a Master’s degree in Marketing from the Universidad de los Andes (Colombia).
Andrea has more than 15 years of experience in various mass consumer industries, including food, personal care, and fashion, with a special emphasis on marketing and trade marketing.
She has led the generation and execution of strategies aimed at stimulating demand, building brand, and strengthening the connection with the consumer, always with a focus on results and sustainable value creation.
Throughout her career, she has managed processes of introduction and positioning of international brands in local markets, demonstrating solid managerial, leadership, communication, and teamwork skills.
She is an Administrative Engineer with a Master’s degree in Marketing from the Universidad de los Andes (Colombia).
