Jorge is a senior executive with more than 28 years of experience in the fuel retail and convenience store sector, specializing in planning, management, sales, merchandising, and operations for major retail chains.
He has extensive international experience in Latin America, Europe, and the United States, working with fuels, convenience stores, distributors, wholesalers, and service stations.
He has led business transition and transformation processes, including the transition of ExxonMobil to Puma Energy in El Salvador and the inventory management for SOCAR Energy in Switzerland. Additionally, he has served as an advisor on B2B business models in Mexico and in the development of value propositions for the Americas.
Jorge holds a Bachelor’s and Master’s degree in Finance from Louisiana Tech University (USA) and has certifications in strategy, leadership, change management, and negotiation from universities such as UNC, Thunderbird, and ESEN.

Jorge is a senior executive with more than 28 years of experience in the fuel retail and convenience store sector, specializing in planning, management, sales, merchandising, and operations for major retail chains.
He has extensive international experience in Latin America, Europe, and the United States, working with fuels, convenience stores, distributors, wholesalers, and service stations.
He has led business transition and transformation processes, including the transition of ExxonMobil to Puma Energy in El Salvador and the inventory management for SOCAR Energy in Switzerland. Additionally, he has served as an advisor on B2B business models in Mexico and in the development of value propositions for the Americas.
Jorge holds a Bachelor’s and Master’s degree in Finance from Louisiana Tech University (USA) and has certifications in strategy, leadership, change management, and negotiation from universities such as UNC, Thunderbird, and ESEN.